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A bit about me,
How did I get here?
What inspires me?

Hi there!

I'm Leo Reynolds, a visual designer from Sheffield, UK with a great passion for UI & UX design. I recently graduated as a Graphic & UX Designer in 2022 from Sheffield Hallam University - and I am currently working as a freelance web and brand identity designer, through my business, BY.LR.

I am inspired by the magic of user-first experience combined with clean and minimalistic design. 


UX Design

UI Design

User Research

Web Design


I have grown a passion for multiple areas within design, from the UX/UI design processes to User Research. While studying I began freelancing to gain experience in handling clients and using my design practices in a professional environment. Alongside this, I have partaken in multiple additional courses to further my knowledge.


Accenture - Digital Skills - User Experience 

Link to certificate 

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