Creative Tech For Social Good
YourFace is a concept aimed to bring awareness to the issue of discrimination by Facial Recognition Technology.
With Creative Technologies emerging as a tool within design, this brief looked at their use within society and how they have changed the world for good or bad.
With Creative Technologies the focal point of the brief. Research was carried out into the current creative technologies available and their impact with society.
Following on from the initial research, Facial Recognition Technology seemed to be a creative technology that was very controversial. There was a very negative stigma towards the use of facial recognition technology with many questions being raised about its use of data as well as It'd accuracy with high rates of mis-identification.
CASE'S OF MISIDENTITY
After carrying out base research into Facial Recognition Technology, the next step was to research into existing case of misidentification by Facial Recognition Technology. When carrying out this research it became apparent that there is a trend within the misidentification that is discriminatory towards those of ethnic minority
After noticing a trend within misidentification being linked with those of ethnic minority, research was carried out into the statistics behind this trend. When carying out this research it became apparent that this was a massive issue that needed bringing to the publics attention as it was cleaer that facial recognition was discriminatory to those of ethnic minority.
Following on from the research, I wanted to carry out some user research in the form of interviews targeted at those who may be affected by misidentification. Two candidates where picked to participate in the interviews and the outcomes are seen to the right.
“Facial Recognition Technology discriminates against people of black and ethnic minority. Due to a lack of awareness around the issue many are not aware of the impact this has on victims. ”
When beginning the concept phase of the design process, I used idea generation methods to confirm my idea of creating an application that aimed to raise awareness
Before starting prototyping, it was essential that the concept had a brand identity to tie the concept together. With the concept being based on the discrimination of ethnic minorities, the use of a skin-tone colour palette felt necessary, with the use of an abstract user face as the O within the YOURFACE branding.
When finishing the concept stage, it was time to finalise the application features that will be included, to the right is the 4 key features that were to be visualised within the app.
Low Fidelity Wireframes
With the concept phase wrapped up, I began thinking about the layout. To the right is the intial low fidelty wireframes which where designed with the target auidfence in mind and the focus of the application on raising awareness.
High Fidelity Wireframes
Using the low fidelty wireframes a base to begin the high fidelty wireframes. I began added images, text anmd relevant matrial to the base, creating a sleek design.
MODERATED USER TESTING
After finalising my high fidelity wireframes, i utilised user testing, in the form of moderated user testing, to collect user feedback on the applications design and user experience.
USER TESTING FEEDBACK
When analysing the feedback post-user testing, there were a couple of changes suggested by the feedback, that could be made to benefit the user experience. To the left is the changes made within the application.